The Democrats are flailing like a fish out of water, trying to figure out why young men across America have given them the cold shoulder.

They’re not out in the heartland talking to real people.

Democratic Party leaders are shelling out a cool $20 million on a new initiative to crack the code on why guys would rather grill with Trump than sip soy lattes with the DNC, following significant losses in the 2024 presidential election.

The project, detailed in a prospectus obtained by The New York Times, is codenamed "SAM"—Speaking with American Men: A Strategic Plan.

The initiative aims to analyze the language and cultural preferences of young men, particularly in online spaces, to reverse the party’s declining support.

Trump secured the popular vote in the 2024 presidential race, flipping key demographics, including young white, Hispanic, and Black men, who previously leaned Democratic, marking a historic electoral defeat for Democrats.

The SAM initiative includes plans to study the language, syntax, and content that resonate with young men on digital platforms.

The strategy also proposes purchasing advertisements within video games and emphasizes avoiding a “moralizing tone” in messaging.

Following the election, Democratic donors and strategists have convened at luxury hotels to analyze the party’s disconnect with working-class voters.

According to a recent NBC News poll, the Democrat Party’s favorability rating has plummeted to 27%, marking its lowest point in 34 years.

Focus groups have described Democrats as "sloths," "tortoises," and "deer in headlights," reflecting a severe branding crisis, the NYT reports.

The initiative coincides with internal party turmoil.

The Democratic National Committee recently voted 13-2 to remove gun control activist David Hogg as vice chairman, despite his appointment to appeal to young male voters.

Critics argue the party’s approach lacks authenticity, with some calling the $20 million plan an out-of-touch attempt to "study" voters rather than engage them directly.

Rep. Jason Crow, D-CO, tasked with recruiting candidates for the 2026 midterms, acknowledged the party’s struggle to reconnect with broad swaths of voters, including men who shifted right in 2024.

Pollster Zac McCrary warned that while Trump’s declining approval ratings may offer opportunities in 2026, the Democrats’ cultural disconnect remains a significant barrier.

"A good 2026 midterm - we should not let that mask a deeper problem," McCrary said. "Democrats have lost credibility by being seen as alien on cultural issues."

The party faces pressure from both progressive activists demanding bolder messaging and moderates urging a reevaluation of cultural and economic positions to rebuild their coalition.