The Department of Homeland Security under President Donald Trump has launched a nationwide advertising campaign aimed at encouraging illegal aliens to voluntarily leave the United States, using the newly relaunched CBP Home mobile application.

The campaign, featuring DHS Secretary Kristi Noem, promotes self-deportation with financial incentives, including up to $1,000 and a free one-way flight to an illegal alien’s home country.

In the ad, Noem delivers a stark message: "If you’re an illegal alien living in the United States, this runway is your future because one way or another, you’re getting on a plane home, but how you get there is up to you.

"You can make it easy like others who have made the right choice, by downloading the CBP Home app and safely self-deporting. They received financial assistance, up to $1,000, a free flight home, and they have the chance to come back to America, legally," Noem continued. "Or, your trip home will be hard. We will find you, you will be fined thousands of dollars, detained, and forcefully removed from our country. Leave legally because you won’t miss this flight and it’s your last chance to get on board the right way. Under President Trump’s strong leadership, we follow the law, and our border is secure."

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DHS officials report that since Trump took office in January 2025, tens of thousands of illegal aliens have used the CBP Home app to self-deport, though exact figures remain undisclosed.

The agency has paired the app with financial pressures, issuing nearly 10,000 fine notices to illegal aliens who fail to comply with departure orders. These fines, combined with the promise of a $1,000 stipend and free travel, have driven a significant uptick in voluntary departures, saving taxpayers millions compared to costly ICE-led deportations.

The Trump administration’s self-deportation initiative has also impacted the U.S. workforce.

Media reports indicate that approximately one million foreign-born workers, many believed to be illegal aliens, have exited the U.S. labor market since January, opening opportunities for American workers, particularly in lower-middle-class sectors.

The campaign extends beyond U.S. borders, airing on television and online in multiple languages to reach illegal aliens domestically and discourage potential migrants abroad.

Noem emphasized the program’s intent, stating, "The CBP Home App gives aliens the option to leave now and self-deport, so they may still have the opportunity to return legally in the future and live the American dream. If they don’t, we will find them, we will deport them, and they will never return."

Public sentiment aligns with the administration’s tough stance, especially when it comes to removing criminal elements.

According to a Harvard-Harris poll conducted July 6-8, 2025, 65 percent of respondents oppose sanctuary cities blocking the deportation of convicted criminal illegal immigrants, with 70 percent supporting cooperation between local police and ICE.

The poll, with a 2.2 percent margin of error, revealed bipartisan support, including 72 percent of Republicans, 69 percent of Independents, and 52 percent of Democrats opposing sanctuary city interference.

Earlier this month, Trump’s border czar, Tom Homan, addressed resistance from sanctuary cities, particularly targeting potential New York City mayor Zohran Mamdani’s pledge to obstruct deportations.

"We’re gonna be in New York City, and President Trump said it’s a rescale. We’re going double down on — triple down on sanctuary cities. Why? Not because they’re a blue city or blue state," Homan declared. "Because we know that’s where the problem is. We know they’re releasing public safety threats and national security threats to the streets every day, because they don’t honor our detainer. We know that.

"We don’t have that problem like in Florida, where every sheriff in the state’s working with us. So I’ve said it before. We’ll flood the zone in sanctuary cities. If they don’t let us arrest the bad guy in the county jail, they’re going to arrest them in the community," he continued. "We’re going to arrest them at a work site. So we’re going to increase community operation. We’re going to get the bad guys. So they don’t want to help, get out of the way. We’re coming to do it."

The administration’s aggressive immigration enforcement, including the self-deportation campaign and increased ICE operations, continues to reshape the nation’s immigration landscape, with a focus on cost-effective measures and public safety

With tens of thousands already leaving voluntarily and nearly 10,000 fine notices issued, DHS is signaling that enforcement is only going to intensify.

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