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In a bizarre twist of environmental virtue signalling, Germany’s latest eco-friendly initiative has birthed a ludicrous spectacle: laundry detergent encased in paper bottles, which, upon closer inspection, reveal plastic bags lurking within.
This absurdity, captured in a video going viral X , exposes the hypocrisy at the heart of the green agenda.
The video showcases "sieben generationen" detergent bottles, ostensibly made of paper, yet concealing plastic liners.
The “green” scam on full display in Germany. Liquid laundry soap containers made of paper but with a plastic bag on the inside to contain the liquid.
— Ryan Gerritsen🇨🇦🇳🇱 (@ryangerritsen) October 8, 2025
Madness. pic.twitter.com/hQujzydFjj
"The ‘green’ scam on full display in Germany. Liquid laundry soap containers made of paper but with a plastic bag on the inside to contain the liquid. Madness," Ryan Gerritsen’s notes.
This trend began in 2024 when Unilever introduced the world’s first paper-based laundry detergent bottle, a move hailed as innovative yet fraught with environmental contradictions.
The paper exterior, coated to repel water, still relies on plastic to hold the liquid, undermining the very purpose of reducing plastic waste.
As Unilever’s Chief R&D Officer, Richard Slater, stated in 2024, "To tackle plastic waste, we need to completely rethink how we design and package products."
Yet, the reality is a mere reshuffling of materials, not a reduction.
Germany’s environmental push, intensified by the 2021 Federal Constitutional Court ruling, aims for net climate neutrality by 2045, with greenhouse gas reductions of 65 percent by 2030 and 88 percent by 2040.
However, such goals have spawned other hypocritical policies.
For instance, environmental policies like the paper-plastic detergent bottles masquerade as progress but fail to deliver.
The paper bottles, while reducing some plastic, still depend on non-biodegradable liners, contradicting the goal of a plastic-free future.
Nothing is green except the $$ in the governments pockets from pushing this agenda.”
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